sure... when i got into radio we were still using cart machines. i got my start as reel-to-reels were ending their run... where splicing an edit together meant it was time to break out the razor blade and actually cut, then tape it back together! *NOW WAIT* this WAS in college! i'm not that old! that new-fangled invention "compact discs" had been out for a while. and the college station i worked at would get our "hit disks" in the mail from TM Century every couple of weeks with the latest songs being pushed on the charts. record companies were the same way.
from that point, over the next 5-10 years, digital downloads rose to prominence. itunes gained in popularity. and record sales... er CD sales, started to bite it. hard.
well... today i came across the evolutionary step forward. what is surely either the "next format," or an attempt by the labels to still have something physical to mail out to radio stations offering new music. astral works records sent about 20 of these our way...
a micro-SD card with 16 tracks new artist music on it.
a CD ends up in crooked stacks that lean their way toward the ceilings of the music director and program director's offices. an email with a digital song attached... or a link to a shared site with new music is too easy to pass over and be missed. surely a tiny... little... microchip, with numerous songs digitized and compressed to hell... to the point where the dynamics have all but been wiped smooth... will get the job done. it'll be noticed right?
so i asked around to see if anyone had plugged this little bad-boy in and give it a listen...
of the three people who are actively managing the influx of new music around cd101, the answers ranged from...
"that's so high tech to me that it's almost too much. i have not-- who's on the playlist?" to... "what?"
guess those record companies still've got some work to do. nice try though fellas.
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